50:50 The Equality Project

The biggest collective action on increasing representation in BBC content that there’s ever been

Our Mission

50:50 The Equality Project is committed to inspiring and supporting the BBC and organisations around the globe to consistently create journalism and media content that fairly represents our world.

The initiative, born in the BBC’s London newsroom, uses a methodology that is rooted in data, creativity, practicality and passion to fundamentally shift representation within the media.

  • The 50:50 ChallengeThe latest 50:50 Challenge results are out showing that data can effect change
  • Our StoryThe 50:50 Project expanded from one BBC programme to a global network of partners
  • Become a partnerJoin the 50:50 Project to improve representation and deliver cultural change
  • How it worksThe 50:50 core principles and how our simple system works

  • BBC storiesSee how BBC teams have increased representation in their content
  • 50:50 The PitchShowcasing students' diverse creativity and work
  • New VoicesMore diverse voices in BBC content
  • Contact usGot a query for the 50:50 team? Get in touch

BBC 50:50 The Equality Project Privacy Notice

Your trust is very important to us. The BBC is committed to protecting the privacy and security of your personal information. This privacy notice describes how we collect and use your personal data in accordance with data protection law.

What will the BBC collect and how will we use it?

The BBC’s 50:50 Project is committed to inspiring and supporting the BBC and organisations around the globe to create journalism and media content that fairly represents our world. As part of the 50:50 Project, the BBC will collect and process your personal data and special category data that we have observed or you have volunteered about yourself. This may include your:

  • Gender
  • Race or ethnic background
  • Disability
  • Postcode

Who is the Data Controller?

The BBC is the “data controller” of your personal data. This means that the BBC decides what your personal data is used for, and the ways in which it is processed. For the avoidance of doubt, your personal data will be collected and processed solely for the purposes set out in this privacy notice. As the data controller, the BBC has the responsibility to comply, and to demonstrate compliance with, data protection law.

What type of diversity monitoring do we do?

The BBC has teams located in the UK and around the world participating in the 50:50 Project.

Teams within the UK will participate in diversity monitoring in relation to representation of gender, disability, ethnicity and socio-economic diversity, by using information they have observed or you have volunteered about yourself to the BBC or within the public domain.

Teams outside the UK, will participate in diversity monitoring in relation to representation of gender, disability and ethnicity, by using information they have observed or you have volunteered about yourself within the public domain.

Lawful Basis for processing your personal data

For BBC teams within the UK, the lawful basis on which the BBC processes your personal data is for the performance of a task carried out in the public interest. The lawful basis on which the BBC processes your special category data is for reasons of substantial public interest. The BBC carries out diversity monitoring to assist in meeting its public purpose obligations as set out in the Royal Charter. This requires the BBC to identify whether it is fulfilling its mission to reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions to improve the representation of different groups in BBC content, and to reflect the UK to the world.

For BBC teams outside the UK, the lawful basis on which the BBC processes your personal data is our legitimate interest, being to improve the representation of different groups in BBC content so that it is truly reflective of our audiences. We have carefully considered the impact on you and will not use your personal data where the impact overrides our interests. The lawful basis on which the BBC processes your special category data is for reasons of substantial public interest.

Sharing your personal data

The BBC works with approved third-party providers who help us to provide some of our services. These partners only use your personal data on behalf of the BBC and not independently of the BBC. Our processors can only access personal data to the extent required to provide the BBC with services under a contract. We currently use a third-party provider to provide the BBC with services to allow us to collect and collate your personal data. We also work with BBC Studios and Independent Production companies to make BBC programmes, who may collect and collate personal data on behalf of the BBC.

Your personal data will be aggregated with other contributors’ data from that programme and content over a set period of time – usually a month but no shorter. The aggregated information is shared within the BBC. The BBC 50:50 Project will aggregate that information further to provide an overall view of how the teams involved in the initiative are fulling the BBC’s obligations to reflect the representation of different groups. This overall view is published in an annual report and may appear in other publicly available materials, which may be outside the European Economic Area.

BBC teams around the world who participate in the 50:50 Project will transfer the data they collect to the UK in order for it to be collated and aggregated into the project.

We may also share your personal data with a third party where required or permitted by law or to protect or enforce our rights.

Retaining your personal data

The BBC will retain your personal data for at least two years from it being obtained. It will be reviewed at this point to determine and may be processed for longer if there are justifiable legal or business reasons to continue processing your information.

Your rights and more information

You have rights under data protection law.

You can request a copy of the personal data BBC stores about you.

You have the right to ask for the personal data we collect about you to be deleted however there are limitations and exceptions to this right which may entitle the BBC to refuse your request.

In certain circumstances, you have the right to restrict the processing of your personal data or to object to the processing of your personal data.

You have the right to ask that we transfer the personal data to you or to another organisation, in certain circumstances.

You can contact our Data Protection Officer if you have questions or you wish to find out more details about your rights.

If you have a concern about the way the BBC has handled your personal data, you can raise your concern with the supervisory authority in the UK, the Information Commissioner’s Office (ICO) https://ico.org.uk/.

Updating this privacy notice

We will revise the privacy notice if there are significant changes to how we use your personal data.