Politician Lyle Bland starts rehearsing a poorly-written speech which is quickly replaced by one created by his speechwriter. As he reads through this more effective speech, the speechwriter points out key features including personal pronouns, flattery, simple facts, connectives, imperative vocabulary, emotive alliteration, rule of three, and repetition. As she does so, the key words appear as captions on the screen and/or are highlighted in the text of the speech.

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Use to launch or revise how to write a speech. Create a grid in advance of viewing the clip that has ‘text features’, ‘evidence’ and ‘effects on audience’ as column headings and populate some of the cells with information from the clip. As they watch the clip, students need to complete the empty cells. Use the completed rows to write analytical sentences about each feature.