A writer who is struggling to complete a persuasive piece by a deadline gets advice and guidance from an animated paperclip. The writer is writing to persuade young people that the paperclip changed the world. Between them, the writer and his animated paperclip advisor discuss appropriate content, paragraphing, line of argument, overall structure and tone.

This clip is from:
Bitesize

Useful as a stimulus to discussion about writing persuasive texts. Watch together as a lesson opener, identify the comments that are made about content, paragraphing, line of argument, overall structure and tone.