Computerisation of retail
Computerisation is changing the way we shop in a number of ways:
- Computerised stock control means shops can accurately predict demand. Ordering of stock is automatic.
- IT supports the growth of big stores but every business has access to the same technology, and so they all have the same opportunity to grow.
- Loyalty cards offer regular customers discounts and this puts smaller shops under threat.
- These cards enable the stores to build huge databases of customer preferences. Their personal details can be used in direct mail-shots for marketing goods.
- Internet and digital TV shopping means we can shop without leaving home.
The growth of large stores and internet shopping has inevitably affected small shops:
- more small shops may go out of business
- local town centres are threatened by the closure of small shops