Computerisation of retail

Computerisation is changing the way we shop in a number of ways:

  • Computerised stock control means shops can accurately predict demand. Ordering of stock is automatic.
  • IT supports the growth of big stores but every business has access to the same technology, and so they all have the same opportunity to grow.
  • Loyalty cards offer regular customers discounts and this puts smaller shops under threat.
  • These cards enable the stores to build huge databases of customer preferences. Their personal details can be used in direct mail-shots for marketing goods.
  • Internet and digital TV shopping means we can shop without leaving home.

The growth of large stores and internet shopping has inevitably affected small shops:

  • more small shops may go out of business
  • local town centres are threatened by the closure of small shops
Character considering the benefits of shopping online