Section 16: External Relationships and Financing Part D - Advertising and Sponsorship for BBC Commercial ServicesSection 16.3 Part D
16.3.59 Advertising and sponsorship around the BBC brand must meet the Advertising and Sponsorship Guidelines for BBC Commercial Services.
These BBC Guidelines apply in addition to the relevant advertising regulations in specific territories.
Advertising and Sponsorship arrangements on BBC Commercial Services available in the UK must be presented in such a way that there is no confusion to consumers about what is a Public Service and what is a Commercial Service. Such services should be identifiable as Commercial Services.