In the modern pantry pantheon, milk occupies a curious place. It's right up there with bread as one of the most basic and important foodstuffs in the West. In the US, when storms and hurricanes threaten, stores run out of bread, toilet paper – and milk. But widespread milk drinking is actually a rather recent development. In Europe and the United States in the 19th Century, the people who were supposed to consume cows' milk regularly were primarily children. A tall, frosty glass of the stuff alongside every person's breakfast plate would have been decidedly strange.
Cheese and butter have longer histories as universally consumed goods. For centuries, they've been a good way of preserving milk for later, since both last much longer than fresh milk does. Nestle, today known as a multinational company with its roots in the chocolate-making business, actually started out in dairy, making powdered milk and infant formula.
Milk's pure white colouring didn't hurt when it came to advertising it as a nutritious food (Credit: Getty Images)
But fresh milk on its own was a baby food, one that grew more and more dangerous to consume as it moved farther from the farm where it was produced, a breeding ground for bacteria and sometimes adulterated with chalk and water by unscrupulous re-sellers. Its unlikely rise as a perfect food – something to sit alongside bread – is something that historian Deborah Valenze traces to several seemingly disparate factors that happened to coincide near the end of the 19th Century and into the 20th.
Without a doubt our most important foodstuff – Elmer McCollum
As infant mortality rose in cities, standards and practices for making milk safer, like pasteurisation, began more important. Around the same time, there was a growing interest in treating people through food, giving the sick only the purest, simplest things to eat. It was an idea espoused by John Harvey Kellogg, the inventor of the corn flake and head doctor of a famed sanitarium in Michigan, and many others like him.
“You might say it was an age of health foods and health movements,” Valenze says. Modern life and food were complicated and corrupt, but milk, consumed by everyone early in life, was simple, earthy, and natural, in the logic of the time. (The fact that it was white – the colour of purity – didn't hurt either.) To boot, milk had fat, carbohydrates, and protein, all three of the components needed by the human body.
Different countries have their own interesting variations on this tale: around the turn of the 20th Century in Germany, writes University of Basel historian Barbara Orland, the advent of grown men drinking milk was closely intertwined with temperance movements, as well as with the search for simple, healthy foods. In an attempt to shift the culture of drinking beer and spirits, especially in factory workers, temperance groups opposed to drinking alcohol pressed for the serving of milk in factories and even set up milk booths in towns, with some success.
As researchers deepened their knowledge of nutrition in the early decades of the 20th Century, the idea that milk had fat, carbohydrates, and protein waned as a justification for milk's perfection. But its role as a source of newly discovered vitamins and the idea that it was somehow able to correct the deficiencies in any diet more than took up the slack. Elmer McCollum, a biochemist and dietary scientist, wrote an influential book in 1918 called The Newer Knowledge of Nutrition, in which he called it “without a doubt our most important foodstuff”.
Would you be better off having a quick slurp of tomato juice? (Credit: Getty Images)
That pleased the dairy industry, because farmers were producing far more than they could sell. A lot went to make sweets, formula milk, and even plastic – later, by World War Two, Valenze notes, plastic from milk was used in airplanes – but getting people to drink more was high on farmers' agenda. A perfect storm hit around 1920, when the agriculture community, the scientific community, and governments all came together on the message of the nutritional perfection of milk, she says. Today the consensus is less sure. The abundance of fat in whole milk, especially, has raised eyebrows. Large studies have failed to find associations between milk consumption and fewer bone fractures, one of the supposed benefits. It's possible to have a healthy diet without milk at all. But we still think of it as a fundamental food.
People are always searching for the magic commodity, or the magic bullet – Deborah Valenze
Understanding how milk came to be the darling it is today raises some interesting questions. Could we have wound up drinking something else every morning? A shake of pureed wheat, perhaps? Or a palate-pleasing shot of tomato juice?
And milk benefited from a specific cultural treatment, a story spun around its chemical and social qualities that vaulted it to levels of adoration that it perhaps didn't entirely deserve. Are there any foods today that are getting the milk treatment? “People are always searching for the magic commodity, or the magic bullet,” Valenze says. Today fad foods, scientific justifications, and moral judgments are on every corner. It will be interesting to see whether any of them last. “I would love,” she says, “to see what happens to kale.”