TV ads more 'effective than online', says poll

The amount of money spent on online advertising in the UK may now be more than on TV commercials, but is it providing good returns for advertisers?

A poll of around 4,000 adults has been done by YouGov and Deloitte, and more than half said it is still TV ads that stick in their minds most.

Paul Lee, Director of media research at Deloitte which conducted the study, spoke to BBC Breakfast.