Alex Cheatle, chief executive of Ten Group
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My Bottom Line: Alex Cheatle

Alex Cheatle is the chief executive of Ten Group, which provides a range of support services to individual and professional members.

He argues companies must be clear about what constitutes success - even if it is very difficult to measure.

Alex appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.

  • 07 Oct 2010