Rosenfeld on the benefits of aquiring Cadbury's
Eight months after US food giant Kraft paid £11.6bn ($18.4bn) for Cadbury's, the firm's chief executive, Irene Rosenfield, visited the chocolate maker's historic base in Bournville.
The visit comes as she was named second on Forbes list of the world's most powerful women - behind Michelle Obama but ahead of Oprah Winfrey.
Speaking to BBC News, she outlined the reasons for her firm's acquisition of Cadbury's.
- 8 October 2010
- BBC News