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Strong rupee hurts Indian companies

India's rupee has come a long way. It has got a brand new symbol, one of the few currencies in the world to have one and it is gaining in strength, giving Indian firms and consumers ever greater buying power.

However, the rupee's newfound muscle is also causing headaches for a lot of companies.

Ben Richardson has been asking if India's rupee can have too much of a good thing.

  • 20 Oct 2010
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