Asda told to amend price adverts by ASA

Asda adverts advertising discounts against other supermarkets must be changed after Morrisons and Tesco complained to the Advertising Standards Authority that there were significant exclusions from the price comparison.

The ASA upheld four of the nine complaints against the supermarket. The watchdog said that Asda did not make it clear enough that the price guarantee did not apply to non-grocery products, such as books and football-related items.

Natalie Berg, Global Director at Planet Retail says Asda ''need to go back to the drawing board''.

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