Rory Cellan Jones thrusting a mobile phone into camera lens
Media playback is unsupported on your device

Mobile ads: marketeers want your phone

If you think that your mobile phone is one place where you can get away from advertising, think again.

The marketing industry has decided that mobile is the platform of the future and is rushing to send messages to your phone.

Rory Cellan-Jones reports from Barcelona.

Special report: The Technology of Business

  • 20 Feb 2011
Go to next video: Has mobile working come of age?