G-Star's Shubhankar Ray
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G-Star wants to be on every location-based service

Denim company G-Star Raw has decided to allocate a chunk of its online marketing budget to location-based apps and services.

However, global brand director Shubhankar Ray says he has no idea what to expect in terms of boosting the business's profits.

Special report: The Technology of Business

  • 26 Apr 2011
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