Eating ice cream
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British take ice cream vans to Middle East sports games

Two British businessmen have spotted a gap in the market and launched the UAE's first mobile ice cream service to serve spectators at sports games.

The firm now has five vans and has expanded into neighbouring Abu Dhabi.

Desert Chill's co-owners have been speaking to Middle East Business Reports' tell Philip Hampsheir about their business.

  • 17 Jul 2011
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