A Sunday bike ride along a main road in Jakarta
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Indonesians get on their bikes

Indonesia's middle class is growing rapidly and people are spending their money on foreign goods previously unseen in the country.

One of the most popular purchases for younger people are bicycles that cost the equivalent of what their parents would take years to earn.

Karishma Vaswani explains how a new generation of Indonesian consumers can afford to spend so much more.

  • 21 Nov 2011