Euro crisis 'irritating', says Rolls-Royce chief executive
Europe's top car executives have descended on Geneva for the annual motor show where a whole host of new cars are being unveiled.
Once again, manufacturers are working against a backdrop of austerity which means finding European buyers for the new models will not be easy.
One of the big names on show is the prestigious company Rolls-Royce.
Last year the company exceeded all previous sales records and a high percentage of global sales for Rolls-Royce came during last year's fourth quarter.
Torsten Muller Otvos, chief executive of Rolls-Royce, told the BBC his customers "are never short of money".