Cafe in France
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French regions try to tempt British across channel for holidays

The British appear to have it all this summer: a Royal Jubilee, a cultural Olympiad, and the Olympic Games. With such events on offer, celebrities like Stephen Fry are telling us to be patriotic and take our holidays in the UK.

But now the French are hitting back with three regions in the west of France getting together to try to tempt more Britons to cross the Channel.

Brian Milligan reports.

Report features:

Jean-Pierre Courteau, French tourist office

Lady Cobham, VisitEngland

  • 07 May 2012