corporate presentation at olympics
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Did London 2012's sponsors get their money's worth?

Restrictions on who could use Olympic iconography, brand inspectors patrolling the streets looking for wayward Olympic rings - it's fair to say all that the policing of London 2012's sponsorship raised a few eyebrows.

But after all that, are the Olympic corporate backers actually going to see any benefit?

Shaun Whatling, head of sponsorship consultancy Redmandarin, spoke to Simon Jack.

  • 13 Aug 2012
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