Characters in an Australian train safety information cartoon
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Train safety warning: 'Dumb Ways to Die' cartoon

For many years, Australia's safety campaign adverts have tried to shock people into quitting unsafe habits or behaviour - from smoking to drink-driving.

But now a train company, Metro Trains Melbourne, has gone with a different approach with its message on rail safety, releasing a cartoon song called 'Dumb Ways to Die'. Duncan Kennedy reports from Sydney.

  • 27 Nov 2012