Morrisons 'worst placed of major grocers'

UK supermarket chain Morrisons has said its sales over Christmas were "disappointing", even after taking into account difficult market conditions.

It said that in the six weeks to 30 December like-for-like sales, which exclude new store openings, fell 2.5% compared with the same time last year.

Morrisons said the figures showed it needed to improve its promotions.

Retail consultant Rahul Sharma told BBC News that the grocer was suffering from food inflation driving customers to discount stores, and its lack of smaller convenience shops.

  • Published
  • Section
    BBC News