Chinese tennis player Li Na during the 2013 Australian Open
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Li Na set to ride a sports sponsorship wave

Chinese tennis star Li Na has a sponsorship deal which has been valued at $42m (£27m) over three years.

She was the first Chinese player to reach a Grand Slam final in Melbourne in 2011, and then went on to win the French Open.

At this year's Australian Open, where she played in the women's final for the second time time in three years, she was defeated in a tough game.

Asia Business Report's Rico Hizon spoke to Gus Henderson, head of sponsorship for Asia Pacific with IMG Media, and asked if Li Na's sponsorship would be worth more if she had won the Australian Open.

  • 28 Jan 2013