Johnnie Boden and his dog, Sprout
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Friday Boss: Johnnie Boden says "the US inspired me" x

In 1991 Johnnie Boden launched the catalogue bearing his name from his flat. By offering fewer than a dozen menswear items, the company has developed into what has been described as "a middle class cult," selling womenswear and children's clothes.

Johnnie Boden told the Today programme's business presenter Simon Jack about the brands early years, and how he was inspired by working in the United States as a young man.

First broadcast on BBC Radio 4's Today programme on Friday 5 July 2013.

  • 05 Jul 2013