Supermarket aisle
Media playback is unsupported on your device

Food price fall has many causes, says senior ASDA figure

The price of food and drink has fallen to its lowest level in almost a decade.

Official figures show overall food prices fell 0.6% per cent in the past year.

Barry Williams, Food Trading Director at ASDA, said there were lots of factors influencing the price of goods.

He told BBC Radio 5 live's Adam Parsons these factors ranged from weather conditions to prices customers want to pay.

  • 18 Jun 2014
Go to next video: Food price drop 'sharpest in a decade'