Bottles of scent at MyParfum
Media playback is unsupported on your device

Can you sell a smell?

Of all the things to sell online, the last thing you might think would be successful would be a smell.

Selling visible items would seem like an easy pitch - after all, you can put the picture up on the website. But a smell?

Stephen Evans meets the German company that has gone from boom to bust and is now fighting back to deliver scents customised by customers.

  • 04 Jul 2014
Go to next video: Creating a computer game phenomenon