Bottles of Rooh Afza
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The Indian soft drink firm with big plans

Indian soft drink Rooh Afza is mainly sold in pharmacies, rather than grocery stores, in part because it's based on a system of herbal medicine.

The pharmaceutical non-profit behind the drink, Hamdard Laboratories, says it has grown at a rate of 20% in the past five years.

Most of the firm's future plans are based on Rooh Afza, with almost 50% of its revenues coming from the drink.

The Islamic trust has plans to expand into ethnic markets in countries including the United Arab Emirates, Saudi Arabia, Canada and the US, as the BBC's Shilpa Kannan reports.

  • 07 Nov 2014
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