Abhishek Bachchan
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Abhishek Bachchan: 'Distribution crucial for Bollywood'

Indian cinema - often called Bollywood - has been going for more than 100 years. But even today, only 4% of the population in India regularly watches a home-grown film.

This indicates a huge untapped market according to Abhishek Bachchan - one of India's best known actors - who also has a film production company and a string of other business interests, including sports teams.

The BBC's Sameer Hashmi met him in Mumbai and asked him what was stopping more people in India watching Bollywood films.

Watch India Business Report.

  • 19 Jan 2015
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