Deus ex Machina
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Australian firms diversify and head in new directions

Deus ex Machina was once a motorcycle workshop, but according to its general manager, the bikes were not making much money.

So the firm moved into a fashion and opened a cafe.

Other Australian firms, big and small have moved into new areas.

Phil Mercer looks at what can be learnt from that diversification.

Watch more reports on Asia Business Report's website.

  • 27 Jan 2015
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