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South East Asia lags in online shopping

South East Asia is lagging behind the rest of Asia, North America and Europe when it comes to online shopping.

In five of South East Asia's top six economies, e-commerce makes up just 1% or less of total retail sales.

In Europe, China and the US, that figure rises to as high as 8%.

Olivier Gergele at consultancy firm A.T. Kearney explains why online retail was is so sluggish across the region.

Watch more reports on Asia Business Report's website

  • 16 Feb 2015
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