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Ikea measures up the Indian market

Swedish furniture giant Ikea has been sourcing its products from India for almost three decades, although up until now, it has not had any retail stores in the country because of the strict investment rules for foreign companies.

But those policies have changed and not only is Ikea hoping to open its first Indian stores, it also wants to source local, niche products made by social entrepreneurs.

The BBC's Pratiksha Ghildial reports for India Business Report.

  • 13 Jul 2015
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