Bulgari store front
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What's the best way for firms to expand?

Over recent decades the luxury industry has seen strong growth.

Buoyed by success in one area some brands have sought to expand into others.

But getting this right is not easy so what's the best way to extend a luxury brand?

Jewellery and watchmaker Bulgari explains why it has taken a cautious approach to expansion.

  • 22 Mar 2016
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