New-age stories over breakfast in Beijing
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New-age storytelling and some breakfast in Beijing

Immersive storytelling is a relatively new way of bringing customers and audiences closer to a product or a message.

The BBC's Stephen McDonell sat down with Kun Peng, the head of a Beijing start-up called Boundless X that specialises in immersive storytelling, to find out more as part of our Busy Breakfast series.

  • 03 May 2017
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