Million dollar idea: The Tupperware party
Media playback is unsupported on your device

How the Tupperware party became a million dollar idea

Take something dull, like a food container. How do you get people to buy it? By throwing a party and selling it to your guests. Tupperware has been doing this for over 60 years and the Tupperware party is one of the greatest marketing ploys ever devised.

Video journalist: Jeremy Howell

  • 01 Sep 2017
Go to next video: Million dollar idea: The microwave oven