How does this look? Be your own virtual make-up artist

French cosmetics chain Sephora has introduced technology that enables its customers to try on make-up virtually and test out different colours and shades before buying.

Like other retailers competing in a fast-moving digital landscape, the company is using online tools to engage customers in its physical stores.

Read more about the ideas changing our shopping habits here, and more from the BBC's series The Disruptors here.