Million dollar idea: Coca-Cola
Media playback is unsupported on your device
Video

How Coca-Cola became a million dollar idea

Coca-Cola is the most famous soft drink ever made. But its inventor thought he should sell it as a medicine. Coke's marketing has been so powerful, it is now one of the most valuable brand names in the world.

It has even managed to define what Santa Claus should look like. Aaron Heslehurst tells the story of Coca-Cola's humble beginnings and its incredible rise.

  • 22 Dec 2017
Go to next video: Million dollar idea: Public relations