'Think creatively to punch above your weight'
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'Think creatively to punch above your weight'

Snack foods is a hard business to break into as it is dominated by huge, multi-national corporations. But Cassandra Stavrou, the founder of Propercorn, found ingenious ways of making her healthy popcorn range cheaply - and marketing it cheaply. As a result she now sells three million packets of Propercorn every month.

Video journalist: Jeremy Howell

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  • 01 Oct 2018
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