Million dollar idea: Deodorant
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How deodorant became a million dollar idea

We spray it on every morning as regularly as we have a shower or brush our teeth. We buy billions of cans of it a year because we're terrified of venturing out in public without wearing any.

But it's only been a century or so since the first deodorant appeared in the world's bathrooms, as Aaron Heslehurst explains.

Video journalist: Jeremy Howell

  • 05 Apr 2019
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