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'Great Swapathon' vouchers aim to boost healthy living

Families in England are to be offered £250m in vouchers in an attempt to encourage them to eat healthily and exercise.

Food vouchers, nutritional advice and discounted activities are all part of Change4Life's "Great Swapathon".

Some critics say it is little more than a marketing ploy which will benefit the companies taking part.

The BBC's Branwen Jeffreys reports.

  • 02 Jan 2011
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