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Catholic Church launches hi-tech campaign for younger crowds

At the World Youth Day in Rio de Janeiro, Brazil, the Catholic Diocese of Brooklyn launched an online marketing campaign. The campaign includes new mobile apps, augmented reality gadgets such as prayer coins with a GPS tracking system, pilgrimage planning tools, and more conventional prayer sites.

The Brooklyn Diocese attracted national attention this year with an ad campaign dubbing Jesus Christ the "original hipster".

The same creative office is now experimenting with online projects in the hope of attracting young people to the Catholic faith.

Anna Bressanin explores the role that tech could play in bringing new believers into the flock. .

  • 30 Jul 2013
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