Indian Prime Minister Narendra Modi with a broom
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#BBCtrending: Are Indians doing PM Modi's clean up challenge?

There was huge fanfare last week when Indian Prime Minister Narendra Modi launched his version of the "Ice Bucket Challenge".

Rather than fundraising for ALS, he wanted Indians to clean up their country. His video of himself cleaning a Delhi street was widely shared.

But has the #MyCleanIndia challenge really been taken up by Indians? A week on, Mukul Devichand of #BBCtrending asks whether it has really gone viral.

You can follow BBC Trending on Twitter @BBCtrending. All our stories are at

  • 09 Oct 2014
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