Supermodel Lily Cole
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#BBCtrending: Lily Cole's social network ambition

The model and actress Lily Cole has been running her own social network, Impossible, for a year.

The site allows people to ask for something they need, or offer what they can give for free - without expecting anything in return.

But is it impossibly idealistic? BBC Trending catches up with Cole.

Reporter: Anne-Marie Tomchak

Video Journalist: Alvaro Alvarez

Want more? Watch our profiles of the stars of social media on BBC Trending's YouTube channel.

You can follow BBC Trending on Twitter @BBCtrending. All our stories are at

  • 02 Jan 2015