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'All About That Bass': the feminist business parody

All About That Bass is the latest music hit to be widely parodied - with one group of Ivy League students using it to challenge the sexist attitudes they say they've faced in the business world.

The MBA students from New York's Columbia Business School made the video as part of their end-of-year 'Follies' show.

Students from one of the United States' most prestigious postgraduate universities are using a parody of Meghan Trainor's pop hit 'All about that Bass' to challenge the sexist attitudes they say they've faced in the business world.

Like a number of parodies being made of the song, it was intended partly as a joke, and they say they have been amazed that it's been viewed almost two million times on YouTube.

Video journalist: Greg Brosnan.

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  • 22 Dec 2014
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