Why computer programmers need agents

Ninjas. Rock Stars. 10-Xers. These are just some of the labels that have been applied to the world's most sought after computer programmers.

They're a rare breed and are in high demand. In fact, so high is the demand that some of these coders now have agents to manage their stellar careers in the burgeoning digital marketplace.

One tech talent agency leading the way, 10x Management, is run by two New Yorkers who started out in the music industry.

Filmed and edited by Michael Maher

Music courtesy of The Clarks