Tim Cook
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Apple boss shows off $10,000 watch

Apple chief executive Tim Cook has revealed that the high-end Apple Watch will cost $10,000 (£6,600).

The device, made with gold, is the highest priced option in the range. The firm's entry-level Apple Watch Sport will start at $349 (£230).

Read more: Apple Watch prices and apps revealed

  • 09 Mar 2015
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