Job Centre uses nudge technique
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Politicians learn power of using nudge technique

It is claimed to be saving the government hundreds of millions of pounds, changing the way officials communicate with taxpayers and consumers.

It is a technique pioneered by The Behavioural Insights Team, which is part-funded by the government.

So-called 'nudging' uses psychology to work out the best way to help job centres, tax collectors, health officials and others improve the way they deliver public services.

Mark Easton reports.

  • 22 Jul 2015