Why does Vimto go down well during Ramadan?
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Why do Vimto sales spike during Ramadan?

Sales of the soft drink Vimto spike in some Middle Eastern countries during the Muslim holy month of Ramadan, the company says.

Suleman Khonat, a newsagent in Blackburn, explains why he thinks people choose to drink it more during the month of fasting.

He spoke to 5 live Breakfast.

  • 07 Jun 2016
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