BBC News

Maritime and Coastguard Agency's new film sends 999 message

Up to half the UK's adult population still have no idea they should dial 999 in the event of a coastal emergency, a survey shows.

Of 2,000 adults questioned across the country, almost 50% were unaware of the phone service despite it being launched 50 years ago, the Maritime and Coastguard Agency said.

A public information film starring two hapless cartoon characters, Joe and Petunia, was released in 1968.

Now, a new film has been made to mark the anniversary and to reinforce what people should do in an emergency.