Vlogger English with Lucy is teaching the world English from her bedroom
A language teacher vlogger, although relatively unknown in Britain, is teaching the world English from her bedroom.
English with Lucy was started by Lucy Earl in January 2016, whilst in her final year at university, with a £500 business loan from her dad.
Since then the YouTube channel has amassed almost 350,000 subscribers, more than 12 million views and is now Ms Earl's full-time job.
The 22-year-old, originally from Bedfordshire but who recently moved to Cambridgeshire, said: "It took about eight months for me to make the decision to go full-time.
"I only did that when I started earning more from YouTube than I would've done going into a normal grad scheme.
"It really is the best thing I've ever done."
With audiences as far reaching as South America, Indonesia and India, English with Lucy videos vary from lessons about grammar to vocabulary, pronunciation and even British culture.
The prevalence of social media is having an impact on the way people are able learn now, Ms Earl says.
"Anyone can access anything... We don't need a teacher, we can educate ourselves," she said.
"Ninety-nine per cent of what you need to learn is already there somewhere for you, you just need to find it."