Men's Make-up: War Paint For Men aims to build confidence
Daniel Gray has body dysmorphic disorder. It means he worries about his appearance.
To help other men feeling similar to himself, Daniel set up male make-up brand War Paint after winning a £70,000 investment on BBC's Dragons' Den.
Daniel says it is not about perfection, but about helping make more men feel confident about their appearance.
Video by Jamie Moreland.