Make no bones about it, this is the hot look for Halloween.
If you want to look on trend for Halloween, then a spine-tingling homage to Mexico's Day of the Dead festival is the way to go.
"It's a huge trend at the minute, although not actually anything to do with Halloween," Norfolk artist Kate Elgood said. "The beauty of the look is that it can be as simple or ornate as you wish."
During Halloween 2017 people in the UK spent an estimated £52m on fancy dress, £14m on cosmetics and £10m on pumpkins, according to market analysts Mintel.
This video has been optimised for mobile viewing on the BBC News app. The BBC News app is available from the Apple App Store for iPhone and Google Play Store for Android.