David Cameron
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David Cameron calls for end to 'Cool Britannia'

David Cameron has said Britain must focus more on its heritage to make the most of tourism to the country.

He said Labour's efforts to rebrand the UK as "Cool Britannia" ignored the strengths of the country, such as its history and outstanding natural beauty.

BBC - Have Your Say Can tourism revive the UK economy

  • 12 Aug 2010
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